Company/
TEAM
 
Martin Frid-Nielsen
Founder, Chief Executive Officer
Chairman of the Board
 
Martin is a business software and internet services veteran, with a proven track record of creating category defining products and offerings over the last couple of decades.
 
Before founding Soonr, he spent 3 years in various executive positions at enterprise software provider Merant including VP of Development, and was actively involved in selling the company to Serena for about $400 million in 2004. Prior to joining Merant through an acquisition, Martin was at NetObjects for over six years, where he was the VP of R&D since founding and through its IPO in 1999, he was instrumental in defining and creating the company's leading web-authoring product NetObjects Fusion. He was also a principal of Hilltop Software Technologies, a provider of pre-internet communication applications and consulting services. Prior to that, Martin spent ten years at Borland International in senior engineering and program management positions.
 
Products included Sidekick 1.0 & 2.0, the company's hit personal information organizer that created a new market category, Personal Information Management. Martin is a named inventor on four (4) U.S. Patents related to data synchronization and web authoring technologies.
 
 
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