Martin Frid- Nielsen
Founder & Chief Executive Officer
Martin Frid-Nielsen, a business software and Internet services veteran, has a proven track record of creating category defining products for over two decades.
His career began in the 1980s working on Borland's flagship products Sidekick and Quattro Pro. While at Borland, Martin co-invented the original patent for syncing appointments between a device and a PC. Later he was the founding VP of Engineering at NetObjects, where he invented several key patents in the areas of web authoring and web content management through the company's flagship product Fusion. After the Enterprise group at NetObjects was acquired by Merant in 2001, Martin lead Collage, Merant's enterprise content management offering.
After Serena's 2004 acquistion of Merant for over $350M, Martin founded Soonr with a vision to leverage the Internet to connect people and their data across any mobile device. Soonr has been granted several patents in the areas of mobile, cloud and sync.
Founder & Chief Technology Officer
Steven Boye defines and designs the Soonr architecture, ensuring a platform with high scalability, seamless partner integration and customization opportunities.
Most recently Steven was Senior Director at Merant (now Serena) responsible for the company's web content management offering Collage and the company's next generation change management products. Prior to that, Steven was Senior Director of Engineering at NetObjects, creators of Fusion, a category defining web-design product. Before NetObjects, Steven was Director of Engineering for Borland's acclaimed Quattro Pro Windows product (acquired by Novell) and worked on Sidekick, an award winning personal information organizer.
Steven is a named inventor for 6 patents for software innovations related to data synchronization, content management, spreadsheet technology and web-design.
Founder & Vice President of Engineering
Lars Gunnersen leads the implementation of Soonr’s platform, guiding the engineering efforts for on-time delivery of key roadmap functionality while maintaining excellence in product quality.
Most recently, Lars was Head of Development for the next generation change management server at Merant (now Serena). Before that, Lars led the development of Merant Collage, a leading web content management product that was acquired from NetObjects. At CRIMP, a provider of ATC systems for the world’s major airports, Lars led initial development and became Head of Development. Before CRIMP, Lars held various engineering positions at Borland focusing on communication related technologies.
Vice President of Product Management
Ahmet Tuncay joined Soonr to lead Product Management and drive the definition of business class office applications and services.
Before Soonr, Ahmet was Vice President of Product Management at SpiderCloud Wireless, a start-up developing small-cell infrastructure and service assurance platforms for mobile operators. Prior to that, Ahmet was Senior Vice President and CTO at Trapeze Networks where led the company's wireless product roadmap and technology partnerships with its OEMs, paving the way for the acquisition of Trapeze by Belden and subsequently by Juniper Networks. Before Trapeze, Ahmet co-founded SolarFlare Communications, a fabless semiconductor company that designed advanced communications ICs, and led its early market and customer development activities. Ahmet has held executive product management, marketing, and engineering roles at PairGain Technologies (acquired by ADC), SynOptics Communications (acquired by Nortel), and Electronic Data Systems (acquired by HP).
Vice President of Sales
As Vice President of Sales Peter is responsible for Soonr’s revenue growth. He brings 25 years of Channel, OEM and enterprise sales expertise for storage and cloud services technologies.
Before joining Soonr, Peter was Vice President of Sales at Digisense (SMB backup appliance leveraging cloud storage from Amazon Web Service) where he doubled the pay-as-you-go revenue through the Managed Service Provider channel. Prior to Digisense, Peter ramped revenue in other venture-backed startups.
As Vice President of Sales at Storactive (acquired by Atempo) he tripled revenue with sales of LiveBackup through the channel and into enterprise accounts like UPS, Lexus Nexus and St. Jude Medical. Peter also held business development and channel sales roles at G2 Networks, SAN Valley and Maranti Networks.
Chief Marketing Officer
Victoria has over 25 years of experience in technology sales and marketing, with a specialty in the data storage business. She joins Soonr from Nexsan where she was senior vice president of worldwide corporate and product marketing. While at Nexsan she drove the complete rebranding of all aspects of the company, driving double digit growth rates through a network of partners.
Before Nexsan Victoria has held a number of senior positions at market leading companies, including Quantum, EMC, Legato, and Apple. She was awarded the Tribute to Women in Technology award and has served on a number of industry boards.
Vice President of Business Development
Brent Maxwell joined Soonr to lead Business Development and aggressively expand Soonr's mobile and cloud ecosystem. He brings over 20 years of executive leadership experience driving business results as a practical strategist and hands-on executor in both corporate and start-up environments.
Before joining Soonr, Brent was Vice President, Strategy & Alliances at Appcelerator, the leading cross-platform mobile application development start-up, where he built-out a partner ecosystem an an indirect sales channel. Prior to that, Brent held several executive roles in solution sales, marketing and strategy at Hewlett-Packard, including leading HP Cloud Solutions and driving a diverse set of Strategy and Corporate Development CEO-sponsored initiatives. Prior to HP, Brent led sales and marketing planning at Miller Brewing Company and advised CxO’s in a variety of industries as a management consultant at A.T. Kearney. Brent also served in the United States Navy in Washington DC, where he was a technical Program Manager in the Naval Nuclear Propulsion Directorate.
Brent holds a Bachelor of Science degree in Electrical Engineering from Carnegie Mellon University and an MBA from the University of Michigan.